Bleems - Flowers & Gifts Delivery
Bleems, an online marketplace for flowers confections and gifts.
UI Design | UX Design | Branding | Wireframing | Prototyping
About
Bleems is a flowers & gift delivery app that has the perfect item for every occasions. Currently operating in 5 countries across the middle east. Send personalized products for you or your loved ones with ease. Find shops near you.
Problem Statement
Since the product catalog and business has significantly grown over the last few years, A rebranding was necessary to reflect how far Bleems has come since conception and communicate its new vision.
Branding
A key goal of this project was to ensure that the tone of voice was communicated consistently along with other branding elements such as color and illustrations.
User Flow Diagram
According to the data most customers were purchasing a single product at a time. Keeping this in mind I unified the user flow by reduced the number of clicks to checkout.
High-Fidelity Prototype
I created a clickable high-fidelity prototype with over 100+ screens and interactive component states for the share-holders to preview and get necessary feedback before development starts.
Screens
100+ screens with 35+ components and states. 70+ unique styled icons that fit the branding. High-fidelity fully interactive prototype created using Adobe XD.
